“New products and services, including those that incorporate or utilize artificial intelligence and machine learning, can raise new or exacerbate existing ethical, technological, legal, and other challenges, which may negatively affect our brands and demand for our products and services and adversely affect our revenues and operating results.”
Last year, researchers found Microsoft’s cloud service was much less accurate at detecting the gender of black womenthan white men in photos. The company apologized and said it has fixed the problem. Employee protests at Google forced the company out of a Pentagon contract applying AI to drone surveillance footage, and it has censored its own Photos service from searching for apes in user snaps after an incident in which black people were mistaken for gorillas.