Data and tons of data are found at the core of any organization’s success or failure. Businesses are going with all guns to create a better position in the marketplace by understanding their customer base, making constant improvements in their operations, outperforming their competitors and what not!

Predictive analytics aims to identify the likelihood of future events based on historical data. By using data, mathematical algorithms and machine learning technology, predictive analytics has the potential to provide the best evaluation of what will happen. Moreover, it offers a perfect view of what’s going on and what needs to be done to succeed.

Inside big data list explain also how predictive analytics Works.