In response to Aksel Borger

Social media has enabled people from all over the world to share their story. Besides the internet essentially connecting the world, Snapchat was the first to really give people an inside perspective of foreign places. With the addition of live story streams and Story Explorer, users are able to get a peek of what life in other cities, states, and countries is like.

Snapchat in particular, regularly features cities from around the world and features them on the app with a live feed of Snapchats from people in the selected city. For example, tapping on the “Rio” feed instantly transports users to the lively city in Brazil and provides a peek at life through the eyes of everyday citizens.

Social media has enabled people from all over the world to share their story. Besides the internet essentially connecting the world, Snapchat was the first to really give people an inside perspective of foreign places. With the addition of live story streams and Story Explorer, users are able to get a peek of what life in other cities, states, and countries is like.

In basic communication, humans transmit information and receive instant feedback. The integration of texting, messaging and emailing, however, has enabled senders and receivers to sit and dwell before responding. Instagram Stories and Snapchat have changed the game by making messages and content available to view for only 24 hours.

In response to Ruben Gansen

While social media is a commonplace platform for communication today, have you ever considered how significantly social media changed the way we communicate?

 It created a sense of urgency and a need to share. Social media platforms like Facebook and Twitter have manifested the need to constantly broadcast our lives on the internet. Twitter is most famous for this after becoming known for celebrities sharing what they ate that day or if they were tweeting from the bathroom.

While social media is a commonplace platform for communication today, have you ever considered how significantly social media changed the way we communicate?

LinkedIn’s Career Advice feature is a new way for users to find and connect with other professionals for mentorship. Here, users can enter preferences and the type of advice they’re looking for and LinkedIn will make relevant recommendations.  If your business has executives, thought leaders, or other experts that want to share their knowledge and build your brand’s credibility, then it may be worth incorporating this feature into your corporate social strategy.

Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.  It introduces substantial and pervasive changes to communication between organizations, communities and individuals. 

In response to future hacker

Here is a term I just came across: social networking.  Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn and Google+.

While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Web to facilitate such connections has led to an exponential and ongoing expansion of that phenomenon. In addition to social media platforms, the capacity for social interaction and collaboration is increasingly built into business applications.

Here is a term I just came across: social networking.  Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn and Google+.

The Internet, in addition to its communicative purposes, has become a vital tool for exchanging knowledge and education; it is not just an information source, or a locus where results can be published, it is also a channel for cooperating with other people and groups who are working on related research topics.

The changes in social communication are of particular significance. Although analogue tools still have their place in some sectors, new technologies are continuing to gain ground every day, transforming our communication practices and possibilities—particularly among younger people.

Very well explained and presented. Havent thought about the past, where news in a certain country cant affect anything in any other country. Also, the diversity of the people was very interesting spot - notice how in the past the only things that a person knew about different culture was only provided by books.

The most important thing we can take away from the recent Facebook revelations is that the average person is waking up to the fact that data is being used to decide what to show you on social channels. The marketer who will win today is one who does the hard work and heavy lifting to understand how to connect with an audience and gains trust with prospects in a way that is honest and transparent, not forced or manipulated.

In response to daniel araujo

I predict that the way video gets consumed on social media sites will soon change.  Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram.  So it is my belief that marketers will start on betting on video content more than they have done so in the past.

Around 100 million hours of video are watched every day on Facebook. Like YouTube, Facebook has a massive and diverse audience, which makes it harder to characterise than the emoji-filled landscape of SnapChat. The overall point to remember about Facebook is that people come to be entertained. In other words, cat videos. Last year, for instance, a video titled “How to wrap your cat for Christmas 101” got more than 80 million views and 405,000 shares. :)

I predict that the way video gets consumed on social media sites will soon change.  Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram.  So it is my belief that marketers will start on betting on video content more than they have done so in the past.

In response to Fabricio Ruiz

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

I will give it a look, thank you!

In response to Gaetano Albertini

One of the top benefits of Social Media is its use for customer service.  Today, we see many people turn to social media to vent their frustrations with organizations. Consumers ask questions, provide feedback on a brand’s customer support team or seek assistance. Many big companies have recognized this, and have dedicated social media customer service agents employed to actively engage on platforms such as Twitter and Facebook.

Gaetano,

Social media IS a customer service channel. Far more than a place to connect with friends and family, social media also provides a platform for potential and existing customers to reach out to brands and seek help when they have queries, issues or concerns.

A recent survey by the Campaigner showed which social media platforms marketers would most likely be willing to invest in, which they ranked as so:

• Facebook (48 percent)
• Twitter (12 percent)
• LinkedIn (11 percent)
• Instagram (8 percent)
• Google+ (2 percent)
• Snapchat (1 percent)

The remaining 18 percent do not plan on investing in social media.

Here’s a few reasons why social listening is an important trend:

• Better Customer Care: People’s top choice for customer care is social media. That means you have to track brand health through sentiment analysis. This helps you actively pay attention to what users say.
• More Engaging Content: Truly engaging content is what makes any social strategy strive. You can identify topics of importance without the guesswork by tracking hashtags, topics or keywords people use with your brand.
• Newer Marketing Campaigns: If you’re social marketing campaigns are in a funk, it’s time to seek out new opportunities with the help of social listening. These features allow brands to find trends faster so they can get the most from topics or user-generated content.

One of the top benefits of Social Media is its use for customer service.  Today, we see many people turn to social media to vent their frustrations with organizations. Consumers ask questions, provide feedback on a brand’s customer support team or seek assistance. Many big companies have recognized this, and have dedicated social media customer service agents employed to actively engage on platforms such as Twitter and Facebook.

In response to Fabricio Ruiz

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

AI is another area where it is wise to think of the ethical and philosophical questions early, according to Professor Floridi. He dismisses fears over Terminator-style ­robots taking over the world or the so-called singularity, where artificial intelligence becomes so ­advanced that technology outstrips ­human intelligence. However, he says there is a need to think critically about what effect technology will have on the wider world. 

In response to Lucas Jessen

Our society is becoming an onlife society. Which means that we are who we are as a product of our personality online and offline, sometimes people are totally different in the two senarios. The problem with all that is that some people tend to project their insecurities in the online world and forget to work on them offline to improve as a human beings, thus they are digging in the same hole everyday without realising it.

Lucas,

Here is one very interesting article on how to live life without the internet.  Hope you like it.

Our society is becoming an onlife society. Which means that we are who we are as a product of our personality online and offline, sometimes people are totally different in the two senarios. The problem with all that is that some people tend to project their insecurities in the online world and forget to work on them offline to improve as a human beings, thus they are digging in the same hole everyday without realising it.

The presenter has a YouTube channel in which he has many more interesting videos on the subject.  You can all find it here.

In my opinion, regulation of life in the Infosphere should come from a number of entities, including but not limited to, national governments and multinational companies.

This video made me realize how different the standards for our behavior in the Infosphere are from those in real life?.

The point about the difference between our sensitivity in real life and that in social media was spot on.  Hopefully the time is not too far away when our set of standards (regulation and sensitivity) in the Infosphere catches up to the one we have for everyday life.