In response to Nataniel Gaida

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.

As consumers, we sometimes find ourselves in a conundrum when it comes to how get our information. Nowadays, more and more consumers use the internet to quickly find information, making new media advertising pertinent for any type of business. However, at the same time, consumers still take a good chunk of time out of their day to use traditional media.

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising.

In response to Lalita Demetriou

The challenges of data management that we face are in the amount of data available, as well as the dissemination of information to the right people within your business. When data management is done well, it can uncover new leads, conversations about your product, industry trends, and influencers. It can also help you build profiles for your audience and gather information across platforms to help you deliver personalized material.

Data management has grown from the tedious, manual process it used to be. If you can use a centralized, unified platform, you’ll be able to stream the barrage of information into useful blocks of data and reveal opportunities you may have otherwise missed. Connecting your social media management tool with other data sources will help you collate and share key customer insights and interaction history.

The challenges of data management that we face are in the amount of data available, as well as the dissemination of information to the right people within your business. When data management is done well, it can uncover new leads, conversations about your product, industry trends, and influencers. It can also help you build profiles for your audience and gather information across platforms to help you deliver personalized material.

Collecting data from social media listening, or learning more about your audience, or measuring your brand reputation all require sifting through social data. The information that you gather can feed your business and inform your work as a social media marketer.

Social media is a subset of new media. What sets social media apart as a distinct category inside new media is its interactive nature, the nature of the social network. We can create text, audio, video, interactive apps, etc. and publish it to the Internet; our content has independent value. Through channels like search, other people can locate our media and derive benefit from it. The new media we create has intrinsic value, regardless of the mechanism of distribution.

Twitter’s Promote Mode will let small businesses and brands run automated ad campaigns on Twitter for $99/month. Once you’ve enabled Promote Mode, Twitter will automatically amplify your brand’s best tweets based on Twitter’s algorithms. To users, the ads will appear the same as any other promoted tweet.  If you don’t have a dedicated team to run your social ad campaigns, then this is a good option.

Social Media is like a major lifeline in the current era. As arteries and veins are essential to pump blood throughout our body in order to maintain our survival similarly social media has drawn its attention in making such a mark in our lives today.  We can define Social Media as a platform which enables people to interact and socially adhere to other people in the society and around the world.

New Media has also recently become of interest to the global espionage community as it is easily accessible electronically in database format and can therefore be quickly retrieved and reverse engineered by national governments. Particularly of interest to the espionage community are Facebook and Twitter, two sites where individuals freely divulge personal information that can then be sifted through and archived for the automatic creation of dossiers on both people of interest and the average citizen.

In response to George Waters

Out of all the plethora of communication opportunities that the Internet has opened up, I would highlight the emergence of social media and the way they have intricately melded into our daily lives. Social media have changed our personal space, altering the way we interact with our loved ones and our friends.

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, videos, pictures, and other user-generated media.

Here is an important point: social media security is a trade-off. The more you lock down a social media account, restrict content from appearing on your profile page, and prevent people from accessing photos and other content, the less chance people will have finding you in searches. This not only means people you'd rather avoid, but also any old friends and family members you'd like to connect with. A decision can make your social media use more secure, but it can cost you functionality and/or ease of use.

Out of all the plethora of communication opportunities that the Internet has opened up, I would highlight the emergence of social media and the way they have intricately melded into our daily lives. Social media have changed our personal space, altering the way we interact with our loved ones and our friends.

One of the foundation concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the "conversation" expecting that you can achieve a significant influence in that conversation.

In response to Mārtiņš Gustavs Krūmiņš

Today’s technologies would like to reclassify us as bundles of data—be they words, numbers, or images—that the infosphere can process more easily. For example, the computer on the help line may call me by my first name, but it’s really interpreting me as one more piece of data, not me as I know myself, complete with likes, prejudices, fears, and hopes. This kind of algorithmic society , with its programmes and routines, will take the stress out of life—but also much of its meaning if we let it.

Well said, there is only so much we can do when we cross the lines, as intelligent as the machines can get they can't be human.

Today’s technologies would like to reclassify us as bundles of data—be they words, numbers, or images—that the infosphere can process more easily. For example, the computer on the help line may call me by my first name, but it’s really interpreting me as one more piece of data, not me as I know myself, complete with likes, prejudices, fears, and hopes. This kind of algorithmic society , with its programmes and routines, will take the stress out of life—but also much of its meaning if we let it.

In response to Anahit Petrosyan

During the last decade or so, we have become accustomed to thinking about our online lives as a mixture between an evolutionary adaptation of people to a digital environment, and a form of post-modern, neo-colonization of the digital environment by people. This is probably a mistake. Information and communication technologies are as much recasting our world as they are creating new realities.

Information and communications technology (ICT) refers to all the technology used to handle telecommunications, broadcast media, intelligent building management systems, audiovisual processing and transmission systems, and network-based control and monitoring functions.  ICT has more recently been used to describe the convergence of several technologies and the use of common transmission lines carrying very diverse data and communication types and formats.

This topic reminds me of the news I read a few days ago. Facebook are still getting fined and sued for misuse of personal information.

During the last decade or so, we have become accustomed to thinking about our online lives as a mixture between an evolutionary adaptation of people to a digital environment, and a form of post-modern, neo-colonization of the digital environment by people. This is probably a mistake. Information and communication technologies are as much recasting our world as they are creating new realities.

We are on the verge of the next real revolution in our experience of the infosphere-the infinite ocean of electronic information all around us-a revolution in which the very idea of tethering oneself to a keyboard and mouse and interacting in the infosphere by peering at a CRT will eventually seem rather "quaint". Indeed, the very idea of an "interface" as we now experience it will seem more like a barrier than an interface. This change will be driven by multiple forces, chief among them device technology, software agents, speech technology and structured knowledge.

In response to YogaFan

@Theodora, if I am not mistaken I believe Dr. Floridi said the term 'onlife'  is a combination of online and offline and it emphasizes the fact that we are neither one nor the other and that we live our lives somewhere in-between.  Here you can find a half-hour video on the subject: YouTube link.

YogaFan,

As the boundaries between life online and offline break down, and we become seamlessly connected to each other and surrounded by smart, responsive objects, we are all becoming integrated into an “infosphere”. Personas we adopt in social media, for example, feed into our ‘real’ lives so that we begin to live, as Dr. Floridi puts in, “onlife”. Following those led by Copernicus, Darwin, and Freud, this metaphysical shift represents nothing less than a fourth revolution.

The first documented use of the word "InfoSphere" was a 1971 Time Magazine book review by R.Z. Sheppard in which he writes "In much the way that fish cannot conceptualize water or birds the air, man barely understands his infosphere, that encircling layer of electronic and typographical smog composed of cliches from journalism, entertainment, advertising and government." 

@Theodora, if I am not mistaken I believe Dr. Floridi said the term 'onlife'  is a combination of online and offline and it emphasizes the fact that we are neither one nor the other and that we live our lives somewhere in-between.  Here you can find a half-hour video on the subject: YouTube link.

You mentioned that this transition to living ‘onlife’ is pretty much irreversible and being aware of it is the first step in making the most of it. What does onlife stand for?

The chapter about the information space make me think about my own life and the time I spend in online more like a place and less like some sort of "virtual me". I never considered social networks as a space, but more like a diary in which I can read the comments of my friends and waste time watching cats.