Facebook Live became available to the public in April 2016 and instantly changed social media as we know it. At first it began as a way to innocently share even more with your friends, but then it became increasingly used for serious matters.

In response to Simon Kremer

Besides Snapchat, Facebook and Twitter have also played important roles in making the news more accessible and attractive to millennials. Twitter features “trending” hashtags that often highlight important national and global events. The website and app also highlight an array of news updates, events, and hot topics through their “What’s Happening” portion of their landing page.

Facebook also joined the journalistic movement by creating their own “Trending” section that highlights trending stories ranging from politics to science and technology. Facebook has taken this movement one step further and just debuted a section specifically for Trending News on its mobile app.

Besides Snapchat, Facebook and Twitter have also played important roles in making the news more accessible and attractive to millennials. Twitter features “trending” hashtags that often highlight important national and global events. The website and app also highlight an array of news updates, events, and hot topics through their “What’s Happening” portion of their landing page.

In response to Arthur Lémieux

Interactive content has led to journalism becoming attractive to millennials again. A study conducted by Wibbitz found that 40 percent of millennials rely on digital outlets for their news, while 23 percent primarily get their news from social media. Snapchat jumped on this finding and added news outlets to Discover.

An overarching theme in this article is interaction. Millennials love to interact with content, so why not the news? A big step in this new territory occurred when the Wall Street Journal joined Snapchat. CNN and National Geographic are among the 24 other media companies that have also joined the application in hopes of delivering journalistic content to this demographic.

Interactive content has led to journalism becoming attractive to millennials again. A study conducted by Wibbitz found that 40 percent of millennials rely on digital outlets for their news, while 23 percent primarily get their news from social media. Snapchat jumped on this finding and added news outlets to Discover.

New media is characterized by its digital nature and its low physical costs of production and distribution. New media relies on the Internet for distribution; as such, new media is far more accessible for the average individual or small organization to produce. Certainly, individuals could have and did produce homemade newsletters, but their distribution was severely limited.

LinkedIn video allows you to create and share videos with the LinkedIn community. You can make recordings using the LinkedIn mobile app or upload a video file to the app. Creators will get valuable audience insights into their video audience such as job titles and location. You’ll also be able to monitor comments and social reactions. LinkedIn video is a great way for your brand to share expertise and showcase specialists within your business. Think about how you can take thought leadership articles, blogs, and interviews and repurpose them for LinkedIn video.

Twitter has officially rolled out their 280-character limit around the world (with the exception of several Asian countries). In its announcement, Twitter said that the character increase would allow people to express more, while still encouraging the importance of brevity.  Play around with new storytelling concepts that would have been formerly impossible under the 140 character limit—but don’t write more just because you can. Being clear and succinct is still the way to go on Twitter.

Instagram Stories Highlights lets your brand showcase your best Stories and post them permanently on your Instagram profile. This feature is super valuable for brands because, unlike self-destructing Story content, Stories Highlights can be saved, reposted, and measured for long-term performance. You can organize your own Stories Highlights however you want before you post, whether it’s by theme, campaign, or date.

In response to Asclepius Čtvrtník

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation. Another aspect of new media is the real-time generation of new, unregulated content.

The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, mobile and particularly movies, advertising and marketing, through which industry seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. 

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation. Another aspect of new media is the real-time generation of new, unregulated content.

The network of networks is an inexhaustible source of information. What’s more, the Internet has enabled users to move away from their former passive role as mere recipients of messages conveyed by conventional media to an active role, choosing what information to receive, how, and when.

The development of the Internet today is being shaped predominantly by instant, mobile communications. The mobile Internet is a fresh revolution. Comprehensive Internet connectivity via smartphones and tablets is leading to an increasingly mobile reality: we are not tied to any single specific device, and everything is in the cloud.

In response to Arabinda Scott

Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day.

The emergence of web 2.0 in the first decade of the twenty-first century was itself a revolution in the short history of the Internet, fostering the rise of social media and other interactive, crowd-based communication tools.

Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day.

The use of social bots and chatbots has created an analytical crisis in the marketing industry.  Companies use social and chatbots to automate their social marketing that appears to consumers and other companies to be real interaction

Social media can help to improve an individual's sense of connectedness with real or online communities, and can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, advocacy groups, political parties, and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and "trolling".

In response to Timotej Vlašič

Bots (short for robots) are automated programs that run over the internet. There are many forms of bots with varying behaviors. The bots most relevant to social media marketing are chatbots and social bots. Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms. The ability of these bots to automate social media marketing needs has created a large demand and the establishment of a new industry of bot providers.

Bots are used around the web, on websites, social media, and in messaging apps. Facebook messenger has a whole host of bots, developed specifically for the platform. These bots are designed to increase platform functionality and help users do specific things without ever exiting their favorite app.

Bots (short for robots) are automated programs that run over the internet. There are many forms of bots with varying behaviors. The bots most relevant to social media marketing are chatbots and social bots. Chatbots and social bots are programmed to mimic natural human interactions such as liking, commenting, following, and unfollowing on social media platforms. The ability of these bots to automate social media marketing needs has created a large demand and the establishment of a new industry of bot providers.

In response to future hacker

The Internet has turned society into homebodies, individuals who do everything from the comfort of their homes instead of venturing outdoors to complete tasks. People can do everything online; shopping, communicating, bill paying, working, education, entertainment, even ordering food. This may be good, but it has also made us a very lazy and uneducated society. 

The Information Age has changed people, technology, science, economies, culture, and even the way people think. The Internet is arguably the most prominent innovation of the Information Age. The Internet changed the way people do everything. It has made people lazier, but it also makes a large amount of the population smarter.

The Internet has turned society into homebodies, individuals who do everything from the comfort of their homes instead of venturing outdoors to complete tasks. People can do everything online; shopping, communicating, bill paying, working, education, entertainment, even ordering food. This may be good, but it has also made us a very lazy and uneducated society. 

In response to George Waters

Here are a few ways one can fight Facebook's algorithm and customize their feed.

Informationally, Facebook has set it up so that the rich get richer. The “good stuff” will be seen by more, and the “boring stuff” will be seen by few or none. I’m not sure that’s optimal from a personal connection standpoint, because it smells of forced virality. But, I can understand their point. There is far too much content being published to show it to all of the people who have “subscribed” to see it via “fan” or “friend” connection. They also need to make money, so they have to reserve some of that news feed for sponsored content.

Social media today still offers the occasional chance for something small to grow big and fast without investment, but as advertising has become dominant, social media now requires just as much, if not more, investment as traditional old media in order to reach the same scale and impact.

In response to Prof. Dr.-Ing. Helga Breitner

Algorithmic news feeds are designed to bring you information that you’re more likely to tap the “like” button on. The basic idea was simply to understand what type of content you liked and show you more of it, which sounds innocent enough. The problem, as Harvard Law School Professor Cass R. Sunstein says, is that those same algorithms create what’s called polarization, or an information cocoon. Polarization refers to the idea that, when someone is exposed to only information that supports their own beliefs, those beliefs tend to push more towards the extremes.

Here are a few ways one can fight Facebook's algorithm and customize their feed.

In response to Naseem Ruud

I got confused by the term algorithmic serendipity. To me it seems like the two terms are impossible to put in the same sentences

 

 

Algorithmic news feeds are designed to bring you information that you’re more likely to tap the “like” button on. The basic idea was simply to understand what type of content you liked and show you more of it, which sounds innocent enough. The problem, as Harvard Law School Professor Cass R. Sunstein says, is that those same algorithms create what’s called polarization, or an information cocoon. Polarization refers to the idea that, when someone is exposed to only information that supports their own beliefs, those beliefs tend to push more towards the extremes.

During the Information Age, the phenomenon is that the digital industry creates a knowledge-based society surrounded by a high-tech global economy that spans over its influence on how the manufacturing throughout and the service sector operate in an efficient and convenient way. In a commercialized society, the information industry is able to allow individuals to explore their personalized needs, therefore simplifying the procedure of making decisions for transactions and significantly lowering costs for both the producers and buyers.

Today most of the businesses are using Social Media to their advantage. They know the significance of social media platforms such as Twitter, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Google+  in reaching prospects, customers, and partners. More than 3 billion people are now online, and they are spending more time there than watching TV. They are making and watching videos about products they like and tweeting enthusiastically about customer service they do not like.

In response to Professor Dodds

Naseem, I was also confused by echo chambers and filter bubbles.  I did some research on the web and here is an article that helped me understand what they are and how they differ.

Hello,

“Echo chamber” is a term widely used in today’s lexicon, that describes a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts. In an echo chamber, there is the implication that certain ideas or outcomes win out because of an inherent unfairness in how input is gathered.

In response to Theodora Persefoni

Are the digital media filter the information that they deliver to the end user and also how significant is that if it is true?

Theodora,

Here is one interesting article that teaches you various ways you can burst the social media info bubble: click here.

Frank,

You bring up an interesting point and reminded me of something called Second Life (secondlife.com).  It is not an online game world but rather more of a social platform in which you get to live a life through your avatar.  People use it for all kinds of things.  Some even make a living by providing products or services in its virtual world.

Naseem, I was also confused by echo chambers and filter bubbles.  I did some research on the web and here is an article that helped me understand what they are and how they differ.

There are people that don't feel the need to go out and meet with other individuals thanks to the social media these days. They can live a life through someone else's eyes. Social anxiety is becoming a huge problem in 21st century.

Are the digital media filter the information that they deliver to the end user and also how significant is that if it is true?

I got confused by the term algorithmic serendipity. To me it seems like the two terms are impossible to put in the same sentences